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PRIVACY POLICY

This website is owned and operated by Wo Wo Le ("we", "our", "us"). The term “our online services” refers to Wo Wo Le, our website, our pages on third-party social media platforms such as Instagram, Facebook, TikTok, and any other digital platforms we may own or manage. The term “our services” refers to our online services as well as any of our products, offerings, and customer service initiatives available from time to time.

If you use any of our services, we will refer to you using the terms “user”, “visitor”, “you”, “your”, or “yours” in this Privacy Policy.

We respect the privacy rights of our visitors and customers, and we recognise the importance of protecting the personal data shared with us. This Privacy Policy sets out how we collect, use, disclose, and safeguard your personal information in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

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If you are under the age of 18, please seek the consent of a parent or guardian before registering, subscribing, or placing an order with us.

What Personal Data We Collect

Depending on how you interact with us, we may collect:

  • Full name, email address, mobile number, shipping/billing address

  • Payment and transaction details (processed securely via third-party providers)

  • Order history and product preferences

  • Account registration or newsletter subscription data

  • Communication records via customer service channels

  • Social media usernames (when engaging with us via platforms)

  • Technical data such as browser type, IP address, and cookie identifiers

How We Collect Your Data

We collect personal data when you:

  • Place an order on our website or through our partners

  • Subscribe to our newsletters or marketing content

  • Interact with us via social media, WhatsApp, or our contact forms

  • Participate in surveys, giveaways, or campaigns

  • Leave reviews, testimonials, or other forms of feedback

  • Use or browse our website (via cookies or tracking scripts)

Purpose of Data Use

We use your personal data to:

  • Process and deliver your purchases

  • Manage your account and preferences

  • Communicate service updates, order status, and promotional offers

  • Respond to your inquiries or requests

  • Analyze site usage and improve user experience

  • Comply with legal or regulatory obligations

  • Detect fraud or misuse of our services

  • Personalise content, marketing, and service delivery

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We may also use anonymised data for business intelligence and internal reporting.

Consent and Withdrawal

By providing your personal data, you consent to our collection, use, and disclosure of it for the stated purposes. You may withdraw your consent at any time by contacting our Customer Experience & Privacy Support. Do note that withdrawal of consent may impact our ability to provide services to you.

Marketing Communications

If you opt-in to receive marketing from us, we may contact you via email, SMS, or social platforms. You can opt-out of marketing messages at any time by:

  • Clicking the "unsubscribe" link in our emails

  • Replying "STOP" to our SMS

  • Contacting us directly
     

You will still receive service-related messages, such as order confirmations or delivery updates.

Sharing and Disclosure

We do not sell your personal data. We may share it only with:

  • Service providers who help us fulfil orders, deliver products, or process payments

  • Marketing and analytics vendors who support our website and campaigns

  • Legal authorities or regulators as required by law

  • Third parties you authorise or approve

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All partners are bound to treat your data confidentially and in compliance with the PDPA.

Data Protection and Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal data, including:

  • SSL encryption on all web transactions

  • Restricted access to sensitive information

  • Secure hosting environments and regular audits

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While we take every reasonable measure to protect your data, no system is entirely immune from risks. You are responsible for keeping your account credentials confidential.

Retention of Information

We retain your data for as long as it is necessary to fulfil the purposes outlined in this policy or as required by law. When data is no longer needed, it will be securely deleted or anonymised.

Access, Correction & Rights

Under the PDPA, you have the right to:

  • Access personal data we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion, subject to legal or contractual obligations
     

To exercise your rights, please contact: Customer Experience & Privacy Support.

Cookies & Analytics

We use cookies to improve your browsing experience and understand how visitors interact with our site. You may choose to disable cookies in your browser, though some functionality may be affected.

Updates to This Policy

We may update this Privacy Policy periodically. All changes will be posted on this page, and where appropriate, notified via email or site announcement.

Contact Us

For any privacy-related questions, requests, or feedback, please contact:

Customer Experience & Privacy Support [support@wolebn.com]

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